Biophilic Design: A Defining Trend for Modern Creatives

Biophilia is a ‘love of life or living systems’. Humans evolved in nature, so it should come as no surprise that nature is biologically and psychologically beneficial to us. Still, over the last century buildings have been designed to separate us from nature – biophilic design aims to reverse that by incorporating nature and natural elements into homes.

green design

People typically spend 90% of their time indoors and in an urban world of technology and industrial architecture, our fundamental connection to nature can sometimes feel lost. By consciously including nature in interior or architectural design, we are reconnecting; bringing the great outdoors in to our constructed world.

Today, the concept of biophilia is supported by a more scientific understanding of the psychology behind building-based wellness. Research suggests that the large proportion of time we spend within built environments may contribute significantly to feelings of isolation, tension and lethargy.

Amongst forward thinking creatives there is an ever growing interest in designing restorative, productive and appealing buildings with opportunities to engage with natural systems. Homes, workplaces, medical, education and care facilities are all set to benefit hugely from this trend.

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Industry Benefits of Biophilic Design:

  • Office: Productivity can be increased by 8% and Well-being by 13%. Green design also reduces levels of absence.
  • Education: Increase rates of learning by 20-25%. Reduce impacts of ADHD. Improve test results, concentration levels & attendance,
  • Retail: Planting has been found to increase the average spend with customers indicating they were willing to pay 8-12 % more for goods and services.
  • Hospitality: Guests willing to pay 23% more for rooms with views of Biophilic elements
  • Healthcare: postoperative rates of recovery reduced by 8.5%, reduced pain medication by 22%
  • Homes: Creates a calm & restorative space,  with 7-8 % less crime attributed to areas with access to nature & property price increase by 4-5%.

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